If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability.
Heard whispers about design testing but unsure how it can elevate your practice—or if you can afford it? We object to mediocrity, and you should, too. The good news is that excellence can be affordable, if you take our advice about design testing for cheap.
Breadcrumbs are not just for Hansel and Gretel—they’re humble navigational tools that can build confidence in your users while giving Google exactly what it wants.
Creating a legal website is more complicated than you might think. Your choice of website builder can impact your firm’s ability to attract leads, rank well on Google and grow your future revenue.
Our team gets a lot of questions about domain name upgrades. While we understand the temptation to dump your current domain name and upgrade, unfortunately, all that glitters is not gold.
When a potential client lands on your website, they don’t want a leisurely stroll. They want answers, they want solutions and they want them fast! This is your make-or-break moment.
Clients want to know they’re in capable hands, and a blog can help you establish that you know what you’re doing. A blog can also improve your reputation among other legal professionals.
Like cheese or bread, your website comes with an expiry date—and if you don’t pay attention, you could end up serving up moldy, stinky design to your potential clients.
“I don’t want more business”. Congrats on being flush with work! But this doesn’t exempt you from the need for a strong online presence. There are smarter ways to limit and redirect new inquiries than keeping a subpar website to discourage people from reaching out.
Struggling to pick the right photos for your law firm’s website? There’s a lot to consider, but you definitely need more than basic stock photos. We’ve rounded up the most important criteria to help you make a powerful first impression with the photos on your practice’s site.
