404 links are the dead ends of the Internet. But with a little abracadabra, you can turn 404s into something valuable for your visitors. The truth is that links will break. They rot, as we say in the industry. Our responsibility (yours, as a law firm owner, and ours, as a law firm website design…
SWOT is not just a fancy business acronym—it is a powerful yet straightforward framework for understanding and elevating your law firm. If you’re like a lot of lawyers, you may have launched your solo firm after spending some time at a larger practice. You had a specialization and you brought a few clients with you,…
Authenticity is magnetic—and authenticity sells. But authenticity in online advertising? This doesn’t always come naturally for attorneys. The truth is that you can be ultra strategic with your digital presence, but even the best online strategy will fall flat without a strong dose of charisma and authenticity. This matters a lot for lawyers and law…
Almost all attorneys have received a negative review at some point—but many are written by prospects, not clients. What is going on here, and how can you get ahead of this? Setting expectations and training your frontline staff can prevent prospects from blasting you online. But you also need to be prepared to respond with…
At OneFirst Legal, we can have a website up in two weeks which is no small feat—but that kind of efficiency can only be achieved when attorneys are prepared for the project. We work fast, but we can only move at the speed at which you’re prepared to collaborate. From writing copy ahead of time…
Hick’s Law says that the more choices a user faces, the less likely they are to take action. This means you should streamline your website design to reduce cognitive overload and create a user experience that empowers rather than overwhelms. Here are four ways to apply Hick’s Law to simplify your website design, helping you…
Deciding whether or not to include search functionality on your site comes down to two key factors: how complicated your website is and how informed your users are.