A strong 2026 content strategy starts with a simple truth: your firm doesn’t need to publish constantly. It needs to be published consistently. Search engines reward clarity, depth, and relevance far more than volume alone, and clients respond to content that feels genuinely useful rather than rushed or repetitive. Planning gives your firm the breathing…
Attribution tells you exactly which content connected with a potential client, so you can better spend money on marketing efforts for your firm. Was it a blog post? A social media share? A Google review? With content marketing in the legal field, attribution is the difference between saying “our blog got a ton of views…
‘Tis the season for website updates! The holiday season can be a whirlwind, but it’s also a prime opportunity for law firms to connect with current and prospective clients. Your website plays a pivotal role in navigating seasonal inquiries, setting expectations around office hours, and preparing your team for restful downtime while driving new leads….
Google reviews can feel like the lifeblood of your law firm’s online credibility. They help prospective clients gauge your reliability, signal trustworthiness, and significantly influence your local search rankings. That’s why it’s especially frustrating when reviews suddenly vanish. One day your firm has 87 reviews, the next it’s down to 74—and you’re left wondering whether…
First impressions matter in the legal industry, but they’re not enough. People do more research, and that’s where your personal brand comes in. Prospects may read reviews, check websites, and look thoroughly at your social media. What will they see? What are you putting out there? Your personal brand is your reputation, your communication style,…
Email marketing is underutilized in the legal industry. Done right, email campaigns are a cost-effective way to strengthen client relationships and generate repeat business, even in today’s fast-paced world where social media dominates. No firm should rely solely on a single marketing strategy. But if you’re not sending emails, you’re missing out. You could be…
Client testimonials build your firm’s credibility online. But there are ethical challenges with using client stories to attract new prospects. How do you use testimonials effectively and ethically? First, know the rules. Second, follow them. Third, be strategic and get creative about using testimonials to tell your own story and get attention online. Here’s what…
