Effective Crisis Management Online for Law Firms

When chaos hits your law firm, you need to manage your reputation extremely carefully. The key to keeping your cool, whether handling a public crisis or client relations drama, is controlling the narrative.  Effective crisis management for law firms requires quick, confident action. Your team must be united in strategy.  It’s best to prepare before…

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5 Common Mistakes Attorneys Should Avoid When Writing Website Copy

You’re putting in the effort. You’ve got a nice-looking site, some thoughtful blog posts. So why are your inquiries coming from the wrong people—or none at all? Here’s what most attorneys get wrong: Even good writing can be bad for business. The problem might be that your current website copy is speaking to the wrong…

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Tapping into Trends Can Be Easier When Content Planning, But Evergreen Content Can Be More Valuable

Trends are compelling, and you should definitely include them as part of your content strategy. But without a core foundation of evergreen content, buzz fades fast. Hot news, legal updates, breaking cases—these are all things you incorporate on the fly. Evergreen pieces, on the other hand, are your “always-on” chess pieces. They work quietly in…

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How Law Firms Can Leverage Social Media Without Violating Ethics Rules

Social media is a key marketing channel for law firms, but you might be underutilizing it because you’re afraid of crossing ethical lines. You can be both effective and compliant. Whether you’re on LinkedIn or Snapchat, you need to understand your state’s ethics rules and build them into your marketing process. This is true whether…

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WordPress and SEO for Law Firms

Despite the fact that WordPress powers a huge portion of the web, WordPress is not automatically great for SEO. What does that mean for you? Possibly nothing—possibly everything. We see many law firms with WordPress websites who feel they’ve made the smart choice by going with WordPress. In one sense, they’re right—WordPress is a good…

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