Tapping into Trends Can Be Easier When Content Planning, But Evergreen Content Can Be More Valuable

Trends are compelling, and you should definitely include them as part of your content strategy. But without a core foundation of evergreen content, buzz fades fast. Hot news, legal updates, breaking cases—these are all things you incorporate on the fly. Evergreen pieces, on the other hand, are your “always-on” chess pieces. They work quietly in…

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How Law Firms Can Leverage Social Media Without Violating Ethics Rules

Social media is a key marketing channel for law firms, but you might be underutilizing it because you’re afraid of crossing ethical lines. You can be both effective and compliant. Whether you’re on LinkedIn or Snapchat, you need to understand your state’s ethics rules and build them into your marketing process. This is true whether…

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WordPress and SEO for Law Firms

Despite the fact that WordPress powers a huge portion of the web, WordPress is not automatically great for SEO. What does that mean for you? Possibly nothing—possibly everything. We see many law firms with WordPress websites who feel they’ve made the smart choice by going with WordPress. In one sense, they’re right—WordPress is a good…

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Intake: The broken link in your firm’s business development chain

The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to provide a responsive, friendly, and well-structured intake process to convert all those leads your agency is so…

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