Redesigning your law firm’s website is a high-stakes project that will either elevate your brand or hurt your reputation. You know that a site should attract clients, rank well on Google and reflect your expertise. But did you know that one wrong move could lead to lost traffic, frustrated prospects or even a dip in…
The job market is evolving, as are the habits of job seekers. It’s now increasingly common for small law firms to have a Careers page just like Am Law 100 and 200 firms, even if you’re not actively hiring. A well-designed Career page helps you passively recruit while showcasing your firm’s culture. Without one, you…
It’s not you, it’s your website! The first impression is still the best bellwether of booking, and even the most wonderful lawyers face problems retaining interest online because of their websites. If you want to keep your hard-earned traffic, you need to avoid these 10 common mistakes that make people leave your site and go…
404 links are the dead ends of the Internet. But with a little abracadabra, you can turn 404s into something valuable for your visitors. The truth is that links will break. They rot, as we say in the industry. Our responsibility (yours, as a law firm owner, and ours, as a law firm website design…
SWOT is not just a fancy business acronym—it is a powerful yet straightforward framework for understanding and elevating your law firm. If you’re like a lot of lawyers, you may have launched your solo firm after spending some time at a larger practice. You had a specialization and you brought a few clients with you,…
Authenticity is magnetic—and authenticity sells. But authenticity in online advertising? This doesn’t always come naturally for attorneys. The truth is that you can be ultra strategic with your digital presence, but even the best online strategy will fall flat without a strong dose of charisma and authenticity. This matters a lot for lawyers and law…
Almost all attorneys have received a negative review at some point—but many are written by prospects, not clients. What is going on here, and how can you get ahead of this? Setting expectations and training your frontline staff can prevent prospects from blasting you online. But you also need to be prepared to respond with…
