Whether you’re revamping your page or creating a Location page from scratch, remember that your goal is to instill confidence in a prospect. So don’t clutter the road to your office with distractions or make them guess what they’ll discover when they arrive.
Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results.
Gen Z is rising in economic power and they have seriously strong opinions about website design. But you’ll need to decode their terminology and dive into their psychology if you want to craft a digital presence that will impress Gen Z enough to earn their business.
Trends can point toward a direction, but they also come and go like waves. Tread carefully and don’t build your brand around a cresting wave. Build loyalty and trust with your audience by delivering a functional, satisfying experience.
When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But mimicry can be a problematic approach.
If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability.
Heard whispers about design testing but unsure how it can elevate your practice—or if you can afford it? We object to mediocrity, and you should, too. The good news is that excellence can be affordable, if you take our advice about design testing for cheap.