Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? 

A well-crafted FAQ page can help your firm stand out when attention spans are short and information is abundant. But what questions should you include?

Cybersecurity is part of your firm’s reputation—and you might be at serious risk of attack. Law firms deal with sensitive data, so it’s extremely important to protect your online presence at every step.

Whether you’re revamping your page or creating a Location page from scratch, remember that your goal is to instill confidence in a prospect. So don’t clutter the road to your office with distractions or make them guess what they’ll discover when they arrive. 

Gen Z is rising in economic power and they have seriously strong opinions about website design. But you’ll need to decode their terminology and dive into their psychology if you want to craft a digital presence that will impress Gen Z enough to earn their business.

Trends can point toward a direction, but they also come and go like waves. Tread carefully and don’t build your brand around a cresting wave. Build loyalty and trust with your audience by delivering a functional, satisfying experience. 

When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But mimicry can be a problematic approach.