AI has made content creation feel almost effortless. With a few prompts, a law firm can publish dozens of blog posts in the time it once took to draft one. On the surface, that speed looks like a competitive advantage, especially when everyone is talking about publishing more to win at SEO. In practice, cheap…
Search results pages look very different today, and firms feel it. AI-driven answers, shrinking organic traffic, volatile rankings, and rising competition make it easy to believe that SEO has “died.” It has not. It is, however, a great reminder that firms can’t safely depend on a single channel for all of their digital marketing ROI. …
