Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results.
Making Your Long-Form Content More Readable
If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability.
Branded PPC Campaigns for Your Law Firm
PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend—if you do it under the right circumstances.
The Surprising Power of the Photo
Struggling to pick the right photos for your law firm’s website? There’s a lot to consider, but you definitely need more than basic stock photos. We’ve rounded up the most important criteria to help you make a powerful first impression with the photos on your practice’s site.
Ranking First for Your Name in Google Search Results
If you’re like most attorneys, you probably assume that your website will pop up first on the search engine results pages, also called SERPs, when a referral Googles you. It’s your unique name, after all! But in most cases, it’s simply not true.
Millennials Are Retaining Lawyers. Here’s What You Should Know.
Millennials are retaining lawyers – and to attract their business, it’s essential for you to understand their digital consumption habits and what they want from your web presence. Here are three trends to be mindful of in refining your marketing strategy.
