There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a multifaceted topic. There are ethical, environmental, and privacy concerns related to the use of AI…
Natural backlinks are the green flags of the Internet. Earning them is slow and tedious, but you must take the high road to avoid the red flags of spammy backlinks—at all costs. Backlinks are the green flags of the Internet. Think of them as votes of confidence that build a strong reputation with Google (and…
You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too. Your law firm website needs to provide a good user experience. This matters to your prospects and it matters to Google….
With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort? Bluesky’s cleaner interface, higher engagement rates, and customizable experience make it appealing to savvy professionals. Many lawyers are already using it to share thought…
Many firms are afraid to move their websites because they’ve been warned they might lose their rankings. When done correctly, it shouldn’t be a long-term problem. The truth is that your website host does have an impact on your rankings. But switching hosts—as a thoughtful, strategic business choice—should be a net positive for your law…
If you’re a law firm fighting to improve your search engine click-through rates in a competitive market, you need to know about schema. While a bit tricky to implement if you’re not a coder, the rewards of schema are straightforward and powerful. Schema is structured data that tells search engines what you’re all about. It’s…
SWOT is not just a fancy business acronym—it is a powerful yet straightforward framework for understanding and elevating your law firm. If you’re like a lot of lawyers, you may have launched your solo firm after spending some time at a larger practice. You had a specialization and you brought a few clients with you,…
Almost all attorneys have received a negative review at some point—but many are written by prospects, not clients. What is going on here, and how can you get ahead of this? Setting expectations and training your frontline staff can prevent prospects from blasting you online. But you also need to be prepared to respond with…
If you’re a lawyer trying to stand out, getting good at public speaking is like having a secret weapon. Sharing knowledge person-to-person is a powerful way to get your name out there, especially for solo practices or small firms. It’s also a great way to get an edge on your competitors who are drowning in…
