Trends can point toward a direction, but they also come and go like waves. Tread carefully and don’t build your brand around a cresting wave. Build loyalty and trust with your audience by delivering a functional, satisfying experience.
Looking to Big Law for Inspiration
When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But mimicry can be a problematic approach.
Making Your Long-Form Content More Readable
If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability.
Design Testing: Why You Need It and How to Get It Cheaply
Heard whispers about design testing but unsure how it can elevate your practice—or if you can afford it? We object to mediocrity, and you should, too. The good news is that excellence can be affordable, if you take our advice about design testing for cheap.
Breadcrumbs on Your Law Firm’s Website
Breadcrumbs are not just for Hansel and Gretel—they’re humble navigational tools that can build confidence in your users while giving Google exactly what it wants.
Building Your Website Through Your Law Firm’s Practice Management Application: What You Should Know
Creating a legal website is more complicated than you might think. Your choice of website builder can impact your firm’s ability to attract leads, rank well on Google and grow your future revenue.
New Website, New Domain Name?
Our team gets a lot of questions about domain name upgrades. While we understand the temptation to dump your current domain name and upgrade, unfortunately, all that glitters is not gold.
Landing Pages for Lawyers
When a potential client lands on your website, they don’t want a leisurely stroll. They want answers, they want solutions and they want them fast! This is your make-or-break moment.
Does My Law Firm Really Need a Blog?
Clients want to know they’re in capable hands, and a blog can help you establish that you know what you’re doing. A blog can also improve your reputation among other legal professionals.
How Often Do I Really Need to Redesign My Law Firm’s Website?
Like cheese or bread, your website comes with an expiry date—and if you don’t pay attention, you could end up serving up moldy, stinky design to your potential clients.
