Authenticity is magnetic—and authenticity sells. But authenticity in online advertising? This doesn’t always come naturally for attorneys. The truth is that you can be ultra strategic with your digital presence, but even the best online strategy will fall flat without a strong dose of charisma and authenticity. This matters a lot for lawyers and law…
At OneFirst Legal, we can have a website up in two weeks which is no small feat—but that kind of efficiency can only be achieved when attorneys are prepared for the project. We work fast, but we can only move at the speed at which you’re prepared to collaborate. From writing copy ahead of time…
Hick’s Law says that the more choices a user faces, the less likely they are to take action. This means you should streamline your website design to reduce cognitive overload and create a user experience that empowers rather than overwhelms. Here are four ways to apply Hick’s Law to simplify your website design, helping you…
Deciding whether or not to include search functionality on your site comes down to two key factors: how complicated your website is and how informed your users are.
Yes, your audience is noticing that outdated copyright year in your footer. While you might order pizza from a website that’s straight out of 2005, you probably wouldn’t trust a lawyer with a site like Saul Goodman’s. Many firms are guilty of these blatantly outdated mistakes, despite how obvious they are. But it’s 2024 and…
Embarking on a website migration can feel like navigating a legal case. The stakes are high, and every decision counts. When transitioning to a new website, one of the critical decisions firms face is what content to migrate from their old site. While it may seem straightforward, this process requires careful analysis and consideration. We…
Your website is supposed to help you demonstrate credibility and trustworthiness to potential clients. Badges are like gold star stickers, right? The more the better? Nope, sorry.
Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot?
Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth.
A well-crafted FAQ page can help your firm stand out when attention spans are short and information is abundant. But what questions should you include?
