Social media is a key marketing channel for law firms, but you might be underutilizing it because you’re afraid of crossing ethical lines. You can be both effective and compliant. Whether you’re on LinkedIn or Snapchat, you need to understand your state’s ethics rules and build them into your marketing process. This is true whether…
LSAs, or Local Services Ads, have come a long way in 10 years. So are they still relevant? Are they right for your firm? You have to be very competitive and active to get the most out of LSAs. But if you’re prepared to process a ton of leads and you have the appetite for…
Great website content doesn’t just sound good—it works. It attracts the right people to your site, answers their questions, and helps convert visitors into clients. The problem? Too many law firm websites miss the mark. The content is dense, outdated, written for peers (not clients), or simply not written with any strategy. We get it,…
Spam submissions are annoying—and they’re not going away. But the fight against spam is tricky, especially for lawyer website design. The more aggressively you filter, the more you risk blocking or irritating real clients. On the other hand, too much spam can suffocate your small staff and stop you from growing your business. So how…
The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to provide a responsive, friendly, and well-structured intake process to convert all those leads your agency is so…
Got a domain name? You need to protect it—at all costs. Your domain name is one of your firm’s most important digital assets. It’s the way your clients find you. It’s in your email address. It’s your online reputation. So how’s your security? Many firms make the mistake of spending too much time choosing a…
Prospective clients are browsing, watching, and reading across multiple platforms—often long before they ever call a law firm. From TikTok to Google Search to a friend’s forwarded email newsletter, people move through a wide array of content as they research their legal needs. Diversifying your content formats and distribution channels is one of the smartest…
There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a multifaceted topic. There are ethical, environmental, and privacy concerns related to the use of AI…
Natural backlinks are the green flags of the Internet. Earning them is slow and tedious, but you must take the high road to avoid the red flags of spammy backlinks—at all costs. Backlinks are the green flags of the Internet. Think of them as votes of confidence that build a strong reputation with Google (and…
With generative AI searches growing exponentially, it’s adapt or die. Luckily, law firms have a lot of tools and data to inform next steps. AI searches are the default for many American searchers. AI summaries now appear at the top of the Google SERP. Many people use AI chatbots as search engines, rather than Google…
