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Attorney Headshot Dos and Don’ts 

Posted on March 7, 2024

Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? 

Attorney Headshot Dos and Don’ts  Continue reading…
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Website Forms That Drive Conversions

Posted on February 28, 2024

Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth.

Website Forms That Drive Conversions Continue reading…
hands on keyboard with question marks hovering above

Best Practices for FAQ Pages

Posted on February 22, 2024

A well-crafted FAQ page can help your firm stand out when attention spans are short and information is abundant. But what questions should you include?

Best Practices for FAQ Pages Continue reading…
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Website Security Checklist

Posted on February 1, 2024

Cybersecurity is part of your firm’s reputation—and you might be at serious risk of attack. Law firms deal with sensitive data, so it’s extremely important to protect your online presence at every step.

Website Security Checklist Continue reading…
overhead image of two hands holding smart phone with a map.

Location Page Design: Content and Style Tips

Posted on January 30, 2024

Whether you’re revamping your page or creating a Location page from scratch, remember that your goal is to instill confidence in a prospect. So don’t clutter the road to your office with distractions or make them guess what they’ll discover when they arrive. 

Location Page Design: Content and Style Tips Continue reading…
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Video Content Falling Flat? Tips to Turn It Around

Posted on January 25, 2024

Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results.

Video Content Falling Flat? Tips to Turn It Around Continue reading…
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Dank vs. Cheugy: All the Gen Z Website Design Questions You’re Too Afraid to Ask

Posted on January 19, 2024

Gen Z is rising in economic power and they have seriously strong opinions about website design. But you’ll need to decode their terminology and dive into their psychology if you want to craft a digital presence that will impress Gen Z enough to earn their business.

Dank vs. Cheugy: All the Gen Z Website Design Questions You’re Too Afraid to Ask Continue reading…
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Design Trends and Why Following Them Might Not Be Best

Posted on January 12, 2024

Trends can point toward a direction, but they also come and go like waves. Tread carefully and don’t build your brand around a cresting wave. Build loyalty and trust with your audience by delivering a functional, satisfying experience. 

Design Trends and Why Following Them Might Not Be Best Continue reading…
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Looking to Big Law for Inspiration

Posted on January 9, 2024

When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But mimicry can be a problematic approach.

Looking to Big Law for Inspiration Continue reading…
attorney drafting long-form content on laptop computer

Making Your Long-Form Content More Readable

Posted on December 27, 2023

If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability. 

Making Your Long-Form Content More Readable Continue reading…

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State Bar of Texas Preferred Provider
San Mateo County Bar Association
Washington DC Bar Association
Contra Costa County Bar Association
Kentucky Bar Association
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