Every day, we speak to attorneys who have been burned by a marketing agency that overpromised and underdelivered. Holding your marketing agency accountable starts before you sign. It begins with vetting. You need an agency with experience in your field. They should offer useful metrics, regular contact, and ownership over your data. Lawyers can’t afford…
Prospective clients are browsing, watching, and reading across multiple platforms—often long before they ever call a law firm. From TikTok to Google Search to a friend’s forwarded email newsletter, people move through a wide array of content as they research their legal needs. Diversifying your content formats and distribution channels is one of the smartest…
There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a multifaceted topic. There are ethical, environmental, and privacy concerns related to the use of AI…
Natural backlinks are the green flags of the Internet. Earning them is slow and tedious, but you must take the high road to avoid the red flags of spammy backlinks—at all costs. Backlinks are the green flags of the Internet. Think of them as votes of confidence that build a strong reputation with Google (and…
With generative AI searches growing exponentially, it’s adapt or die. Luckily, law firms have a lot of tools and data to inform next steps. AI searches are the default for many American searchers. AI summaries now appear at the top of the Google SERP. Many people use AI chatbots as search engines, rather than Google…
You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too. Your law firm website needs to provide a good user experience. This matters to your prospects and it matters to Google….
With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort? Bluesky’s cleaner interface, higher engagement rates, and customizable experience make it appealing to savvy professionals. Many lawyers are already using it to share thought…
Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because they add features without requiring bulky or tricky custom code. But the danger zone is very real. Look, we love…
Many firms are afraid to move their websites because they’ve been warned they might lose their rankings. When done correctly, it shouldn’t be a long-term problem. The truth is that your website host does have an impact on your rankings. But switching hosts—as a thoughtful, strategic business choice—should be a net positive for your law…
Your clients expect convenience, and if your law firm doesn’t deliver, they’ll move on to one that does. You already know being accessible is non-negotiable—but are you showing it on your website? Try some subtle ways to demonstrate your availability without blasting it on every page. For instance, you can advertise your client portal, showcase…
