Gen Z is rising in economic power and they have seriously strong opinions about website design. But you’ll need to decode their terminology and dive into their psychology if you want to craft a digital presence that will impress Gen Z enough to earn their business.
Trends can point toward a direction, but they also come and go like waves. Tread carefully and don’t build your brand around a cresting wave. Build loyalty and trust with your audience by delivering a functional, satisfying experience.
When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But mimicry can be a problematic approach.
If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability.
Heard whispers about design testing but unsure how it can elevate your practice—or if you can afford it? We object to mediocrity, and you should, too. The good news is that excellence can be affordable, if you take our advice about design testing for cheap.
Breadcrumbs are not just for Hansel and Gretel—they’re humble navigational tools that can build confidence in your users while giving Google exactly what it wants.
Creating a legal website is more complicated than you might think. Your choice of website builder can impact your firm’s ability to attract leads, rank well on Google and grow your future revenue.
PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend—if you do it under the right circumstances.
Our team gets a lot of questions about domain name upgrades. While we understand the temptation to dump your current domain name and upgrade, unfortunately, all that glitters is not gold.
When a potential client lands on your website, they don’t want a leisurely stroll. They want answers, they want solutions and they want them fast! This is your make-or-break moment.
