Spam submissions are annoying—and they’re not going away. But the fight against spam is tricky, especially for lawyer website design. The more aggressively you filter, the more you risk blocking or irritating real clients. On the other hand, too much spam can suffocate your small staff and stop you from growing your business. So how…
The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to provide a responsive, friendly, and well-structured intake process to convert all those leads your agency is so…
Got a domain name? You need to protect it—at all costs. Your domain name is one of your firm’s most important digital assets. It’s the way your clients find you. It’s in your email address. It’s your online reputation. So how’s your security? Many firms make the mistake of spending too much time choosing a…
Prospective clients are browsing, watching, and reading across multiple platforms—often long before they ever call a law firm. From TikTok to Google Search to a friend’s forwarded email newsletter, people move through a wide array of content as they research their legal needs. Diversifying your content formats and distribution channels is one of the smartest…
There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a multifaceted topic. There are ethical, environmental, and privacy concerns related to the use of AI…
Natural backlinks are the green flags of the Internet. Earning them is slow and tedious, but you must take the high road to avoid the red flags of spammy backlinks—at all costs. Backlinks are the green flags of the Internet. Think of them as votes of confidence that build a strong reputation with Google (and…
With generative AI searches growing exponentially, it’s adapt or die. Luckily, law firms have a lot of tools and data to inform next steps. AI searches are the default for many American searchers. AI summaries now appear at the top of the Google SERP. Many people use AI chatbots as search engines, rather than Google…
