DIY platforms like Wix and SquareSpace allow you to build an online presence in hours—but there’s a catch. While DIY websites are appealing upfront due to their affordability and ease, lawyers need to know that they come with serious limitations that can hold a firm back. These platforms often fail where it matters most: SEO,…
Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth.
Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results.
If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability.
PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend—if you do it under the right circumstances.
Struggling to pick the right photos for your law firm’s website? There’s a lot to consider, but you definitely need more than basic stock photos. We’ve rounded up the most important criteria to help you make a powerful first impression with the photos on your practice’s site.
If you’re like most attorneys, you probably assume that your website will pop up first on the search engine results pages, also called SERPs, when a referral Googles you. It’s your unique name, after all! But in most cases, it’s simply not true.
