Prospective clients are browsing, watching, and reading across multiple platforms—often long before they ever call a law firm. From TikTok to Google Search to a friend’s forwarded email newsletter, people move through a wide array of content as they research their legal needs. Diversifying your content formats and distribution channels is one of the smartest…
There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a multifaceted topic. There are ethical, environmental, and privacy concerns related to the use of AI…
Ever wondered about that nifty Google Map Pack that magically pops up when you’re hunting for your next taco joint or the closest grocery store? You know the one that lists three local gems and pins them on a map? Well, it’s a game-changer when it comes to local search for law firms, too.
DIY platforms like Wix and SquareSpace allow you to build an online presence in hours—but there’s a catch. While DIY websites are appealing upfront due to their affordability and ease, lawyers need to know that they come with serious limitations that can hold a firm back. These platforms often fail where it matters most: SEO,…
Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth.
Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results.
If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability.
