Email marketing is underutilized in the legal industry. Done right, email campaigns are a cost-effective way to strengthen client relationships and generate repeat business, even in today’s fast-paced world where social media dominates. No firm should rely solely on a single marketing strategy. But if you’re not sending emails, you’re missing out. You could be…
Client testimonials build your firm’s credibility online. But there are ethical challenges with using client stories to attract new prospects. How do you use testimonials effectively and ethically? First, know the rules. Second, follow them. Third, be strategic and get creative about using testimonials to tell your own story and get attention online. Here’s what…
You’re putting in the effort. You’ve got a nice-looking site, some thoughtful blog posts. So why are your inquiries coming from the wrong people—or none at all? Here’s what most attorneys get wrong: Even good writing can be bad for business. The problem might be that your current website copy is speaking to the wrong…
Trends are compelling, and you should definitely include them as part of your content strategy. But without a core foundation of evergreen content, buzz fades fast. Hot news, legal updates, breaking cases—these are all things you incorporate on the fly. Evergreen pieces, on the other hand, are your “always-on” chess pieces. They work quietly in…
Despite the fact that WordPress powers a huge portion of the web, WordPress is not automatically great for SEO. What does that mean for you? Possibly nothing—possibly everything. We see many law firms with WordPress websites who feel they’ve made the smart choice by going with WordPress. In one sense, they’re right—WordPress is a good…
The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to provide a responsive, friendly, and well-structured intake process to convert all those leads your agency is so…
Got a domain name? You need to protect it—at all costs. Your domain name is one of your firm’s most important digital assets. It’s the way your clients find you. It’s in your email address. It’s your online reputation. So how’s your security? Many firms make the mistake of spending too much time choosing a…
