Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot?
Website Forms That Drive Conversions
Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth.
Best Practices for FAQ Pages
A well-crafted FAQ page can help your firm stand out when attention spans are short and information is abundant. But what questions should you include?
Website Security Checklist
Cybersecurity is part of your firm’s reputation—and you might be at serious risk of attack. Law firms deal with sensitive data, so it’s extremely important to protect your online presence at every step.
Location Page Design: Content and Style Tips
Whether you’re revamping your page or creating a Location page from scratch, remember that your goal is to instill confidence in a prospect. So don’t clutter the road to your office with distractions or make them guess what they’ll discover when they arrive.
Video Content Falling Flat? Tips to Turn It Around
Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results.
Dank vs. Cheugy: All the Gen Z Website Design Questions You’re Too Afraid to Ask
Gen Z is rising in economic power and they have seriously strong opinions about website design. But you’ll need to decode their terminology and dive into their psychology if you want to craft a digital presence that will impress Gen Z enough to earn their business.
Design Trends and Why Following Them Might Not Be Best
Trends can point toward a direction, but they also come and go like waves. Tread carefully and don’t build your brand around a cresting wave. Build loyalty and trust with your audience by delivering a functional, satisfying experience.
Looking to Big Law for Inspiration
When we consult with solo practitioners and small firms, many point to Am 100 and 200 websites for inspiration. We get it, they’re pretty and powerful! But mimicry can be a problematic approach.
Making Your Long-Form Content More Readable
If you think size doesn’t matter, then you’ve never tried to read a long-form article that is simply a huge block of text. Long-form articles can be powerful when done correctly, but they also present a minefield of difficulties when it comes to readability.