Client testimonials build your firm’s credibility online. But there are ethical challenges with using client stories to attract new prospects. How do you use testimonials effectively and ethically? First, know the rules. Second, follow them. Third, be strategic and get creative about using testimonials to tell your own story and get attention online. Here’s what…
When chaos hits your law firm, you need to manage your reputation extremely carefully. The key to keeping your cool, whether handling a public crisis or client relations drama, is controlling the narrative. Effective crisis management for law firms requires quick, confident action. Your team must be united in strategy. It’s best to prepare before…
You’re putting in the effort. You’ve got a nice-looking site, some thoughtful blog posts. So why are your inquiries coming from the wrong people—or none at all? Here’s what most attorneys get wrong: Even good writing can be bad for business. The problem might be that your current website copy is speaking to the wrong…
Trends are compelling, and you should definitely include them as part of your content strategy. But without a core foundation of evergreen content, buzz fades fast. Hot news, legal updates, breaking cases—these are all things you incorporate on the fly. Evergreen pieces, on the other hand, are your “always-on” chess pieces. They work quietly in…
Social media is a key marketing channel for law firms, but you might be underutilizing it because you’re afraid of crossing ethical lines. You can be both effective and compliant. Whether you’re on LinkedIn or Snapchat, you need to understand your state’s ethics rules and build them into your marketing process. This is true whether…
LSAs, or Local Services Ads, have come a long way in 10 years. So are they still relevant? Are they right for your firm? You have to be very competitive and active to get the most out of LSAs. But if you’re prepared to process a ton of leads and you have the appetite for…
Great website content doesn’t just sound good—it works. It attracts the right people to your site, answers their questions, and helps convert visitors into clients. The problem? Too many law firm websites miss the mark. The content is dense, outdated, written for peers (not clients), or simply not written with any strategy. We get it,…
Despite the fact that WordPress powers a huge portion of the web, WordPress is not automatically great for SEO. What does that mean for you? Possibly nothing—possibly everything. We see many law firms with WordPress websites who feel they’ve made the smart choice by going with WordPress. In one sense, they’re right—WordPress is a good…
Spam submissions are annoying—and they’re not going away. But the fight against spam is tricky, especially for lawyer website design. The more aggressively you filter, the more you risk blocking or irritating real clients. On the other hand, too much spam can suffocate your small staff and stop you from growing your business. So how…
The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to provide a responsive, friendly, and well-structured intake process to convert all those leads your agency is so…
