Your clients expect convenience, and if your law firm doesn’t deliver, they’ll move on to one that does. You already know being accessible is non-negotiable—but are you showing it on your website?
Try some subtle ways to demonstrate your availability without blasting it on every page. For instance, you can advertise your client portal, showcase your online payment options, spotlight text functionality and strategically use testimonials to show off your accessibility.
Aim to send a clear message: your firm is ready, approachable and committed to seamless communication.
This article explains 5 ways to highlight your availability and make your site a magnet for clients who value responsiveness.
Advertise your client portal
Your client portal can be a powerful tool for demonstrating your law firm’s accessibility and convenience. While prospective clients won’t be able to access it, you can still showcase its benefits on your site. It’s a bit like checking out a restaurant’s menu beforehand.
Features: Highlight how clients can securely upload and download documents, track case progress and access important updates anytime, anywhere. Share specific features like real-time status updates, messaging features or reminders for key dates related to their case.
How: Include screenshots or a short video tour of the client portal that shows how it streamlines communication. This can help prospects visualize their experience with your firm.
Why: A clear explanation will instill confidence in potential clients, giving them a strong reason to pick you over someone else. It sets your firm apart as technologically advanced and client-focused.
Offer online payments
Be explicit that you offer online payments with an easy-to-use page that works on mobile and desktop. A simplified billing process is seriously appealing. It demonstrates that your firm values client convenience, so don’t be shy about spotlighting it.
Provide a clear description on how this feature works for retainers, invoices, or consultation fees. Highlight the security of the payment processing, such as SSL encryption and PCI compliance. Include flexible payment options like credit cards, ACH transfers, and installments if you offer them.
Your payment page is a true selling point! Accepting online payments reduces barriers and shows that you understand the importance of efficiency for busy clients.
Text functionality
We’re not saying you should publish your personal cell phone number. Please don’t do that!
However, text messaging functionality can be a game-changer for accessibility if you can add it to your law firm’s communication channels. Clients and prospects will appreciate the ability to quickly ask questions, confirm appointments or receive updates without needing to call or email. Some of this is generational, but it’s largely about convenience.
Emphasize how convenient it is to use text-based communication for busy individuals. Explain the types of messages clients can expect, such as reminders, case updates or follow-ups.
Position your firm as approachable, responsive and tech-savvy. Promote text functionality with clear instructions on how clients can use it. Is it a dedicated business number? An integrated platform? There are various services and AI solutions to make text functionality possible for a firm of any size.
Testimonials that spotlight your availability
Because reachability is so valued by clients, make sure you showcase client testimonials that specifically highlight your responsiveness. This can be incredibly persuasive for prospects.
Share testimonials on your home page that emphasize how easy it was for clients to reach their attorney through quick call-backs, timely email replies or a client portal. Quotes like, “I was always able to reach my lawyer when I needed to” or “They kept me updated every step of the way” can be very helpful and should be prominently displayed, whenever possible.
Personal stories help humanize your firm while also showcasing your dedication to accessibility. For maximum impact, pair these testimonials with a photo or a case result summary.
Prospective clients are looking for reassurance that they’ll be heard and supported, and testimonials are a super powerful way to deliver that message.
Details that set expectations
On your website, clearly explain what prospects can expect when they work with your firm.
- Timelines for common processes like paperwork and case updates
- Communication methods and hours
- Who they’ll be speaking with
- What happens after the initial consultation
Offer guides, FAQs, or even short videos that outline your firm’s approach to client communication and case management. Setting expectations is the best way to create a smooth working relationship.
Be clear, reduce uncertainty and share as many details as possible to build trust and demonstrate that your firm prioritizes clarity. Plus, it saves your admin team from having to answer repeat inquiries.
Review and next steps
Your website is probably your first or second impression with a potential client. If it doesn’t scream “easy to reach” and “client-focused,” then you’re leaving money on the table.
Make your accessibility impossible to miss. Use these strategies to reassure clients before you even speak to them, demonstrating the client-centric values that set your firm apart.
Websites are worth the investment. Earn more clients with a site custom-built by our award-winning team for your firm. Get started with a free consultation.
