The world is changing quickly, and law firms that don’t adapt risk falling behind. In 2025, law firm websites need to do more to stay competitive.
Your potential clients’ expectations are sky-high. They want seamless online experiences, quick responses, and a persuasive digital presence. A neglected website or slow intake process could derail business.
So, what can you do in 2025 to succeed? It’s simple, actually. Improve your website in a few key areas, measure your results, and commit to regular improvements. Staying ahead isn’t about guesswork. It’s about consistent improvement and data-driven decisions.
Here are 5 steps your firm can take now to build a strong digital foundation for 2025
1. Assess your review generation efforts.
In 2025, make a commitment to re-evaluate or develop review generation campaigns for your firm.
Online reviews influence potential clients. A strong reputation online will build trust and improve your search rankings.
Assessment questions:
- Are you actively requesting reviews from satisfied clients?
- Do you have a system in place to monitor and respond to reviews?
- Are negative reviews addressed professionally and constructively?
If you answered ‘no’ to any of these questions, implement a review generation campaign.
Try automating review requests via email or text. Direct your clients to Google, Avvo or Yelp. Build a practice of responding to all reviews—good or bad. A proactive approach will enhance your credibility and visibility.
2. Schedule quarterly website reviews.
A quarterly website check will ensure that your site continues to be a 24/7 marketing tool.
We recommend quarterly checks because we know that attorneys are busy running their firms. Quarterly is the minimum. If your website is outdated or not performing strongly, you need to know ASAP.
Here are a few areas to focus on:
- Accuracy: Are your attorney bios, practice areas and contact details up to date?
- User experience: Is your site mobile-friendly and fast-loading?
- SEO performance: Are key pages ranking well? Any broken back-links?
- Alignment: Is your content still serving your business goals?
Schedule these reviews by putting them into your team calendar.
You may not need to redesign your website if your firm’s website is solid. Even small updates can prevent major issues and keep your website humming along to convert visitors into clients.
3. Build out a content strategy.
You may already have some content on your site—but how strategic is it?
A solid content strategy is sustainable and targeted. It’s the core of website design for lawyers.
If your content isn’t attracting traffic, educating potential clients and improving SEO…why are you publishing it?
Here are some must-have content areas you may want to build out in 2025:
- Blog posts: Blogs should be professionally written and edited. Topics could include FAQs, legal updates and other common client concerns.
- Practice area pages: These are critical in the attorney-selection process. They’re also valuable for SEO. Make sure these pages are optimized for your goals.
- Video and case studies: Once you have a solid foundation in written content and basic pages, look for innovative ways to showcase your experience and your track record.
Consistency is key for any successful content strategy. Map out your content themes for the year, based on what your audience needs. Then, decide what you actually have the capacity to deliver. Use analytics to track what performs best and adjust your strategy accordingly.
4. Refine your intake process.
Every lead counts, right? So ensure your intake process is totally frictionless.
- Website forms: Are your forms simple, mobile-friendly, and capturing key details?
- Phone calls: Are your staff trained to respond promptly and professionally?
- Follow-up: Are people getting timely responses from you?
It’s not uncommon for attorneys to flub the intake process. Building an effective intake process takes time and a strong commitment to improvement. But it’s a powerful way to skyrocket your firm to success in 2025.
Build a system or use software to keep track of your leads and schedule replies.
Once you’ve got a system in place, test it. Ask random friends to mystery-shop your firm. Where are the bottlenecks? Where can you improve response times? Don’t over commit to something you can’t maintain.
A streamlined intake process converts more leads into clients. Work on it now, and end 2025 strong.
5. Set KPIs (and check on your progress quarterly).
Finally, make sure you’re setting clear KPIs (Key Performance Indicators) and reviewing your firm’s metrics quarterly. Quarterly is enough time to try a tactic and see if it generates results before you change course.
What gets measured gets improved.
Consider measuring these KPIs:
- Website traffic
- Conversion rates
- Lead sources
- Cost to acquire a lead and client
Whatever metrics you choose, review them monthly. Collect data like your life depends on it.
With data, you can perceive trends—and then adjust based on performance. Data-driven decisions keep your firm ahead of the competition.
Digital success in 2025 starts with proactive planning
The legal market is competitive. That’s no secret.
But the key to success is actually pretty boring.
Firms that plan, track and refine their digital presence will thrive.
By measuring and improving your review generation strategy, website health, content, intake, and specific KPIs, your firm will be better positioned for success in 2025 and beyond.
Review and next steps
You’re a force to be reckoned with, but even the best lawyer can’t counteract a bad website design. It’s a new year with new opportunities—and now you have a roadmap for success.
If you’re ready to grow your online presence in 2025, we’re with you. Reach out for expert support and have a friendly chat with OneFirst about how to achieve your goals.
